Binario, autor la Binario Digital Expert

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The trend of e-commerce has been an upward trend for years. It has some simple reasons behind it and some others not so simple to understand without some technical know-how behind it. Let's find out what they are!

A notable growth of this online sector has been predicted by experts for 2018, according to Forbes. At that time, the positive trend of online shopping could be seen, with many merchants investing in technique and technology for the online sales process. For example, a "fashion" of the time was the implementation of a chatbot, a robot with automatic messages for your website, which would more easily guide the potential customer to the desired answer or to the desired section.

After these predictions, there were also some lines drawn near the end of 2018. Some experts concluded some strong points of the growth of sales on the Internet:

1. Adaptability to mobile phone

People have given the old computer to the mobile phone which is good for everything. As a result, the websites that did not transform in a responsive way to these devices, had to lose. Many understood this and did not stop to research, quickly investing in their platforms and…coming out in profit.

2. Easiness

Shopping online is simply effortless. Generally, casual. People have started to learn the systems, they have started to learn the merchants and they have more confidence and dexterity in making an online purchase. If the websites also know how to make the shopping and check-out process as simple as possible, success results!

3. Variety of products

Online you can find a wide variety of products, which are usually not found in physical stores. This is a plus that leads to the growing trend of e-commerce.

4. Smart Offers through Technology

Behind the scenes of a modern website, it better analyzes the buyer's intent and can more easily generate a product or a selection of products for them, based on their behavior. Automating some processes through filters, tags and any other ordering element, provides speed in the decision process and greater success in making the final transaction.

ROMANIA

In Romania, a 13-15% increase in the e-commerce sector was estimated, according to the words of the executive director of the Romanian Association of Online Stores, namely Florinel Chiș. He adds that there was also a 50% increase in card payments, falling within the pace of consolidation seen in 2022.

So, the future will be more and more digital, and with the evolution of technology and the increase of easy access to the Internet, the field of online shopping will take an increasingly pronounced shape, also showing particularities of shopping preferences for any country in particular. We are still at the beginning!

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A very serious type of cyber attack is the ransomware attack. As the name suggests, it involves a hacker gaining an advantage against you and demanding a sum of money from you to stop the attack.

Lincoln College in the United States of America, a school with a history of 157 years, has not withstood two things: The Covid Pandemic and Ransomware Attacks. According to the Malwarebytes blog, in December 2021, this school, which was already suffering from low enrollment in its classes due to the Pandemic, was attacked by hackers and the school's data was encrypted. In order for the information to be decrypted, the hackers demanded various sums of money from which the Lincoln school paid a ransom for the data at a price of just under 100,000 US dollars, according to CBS News. However, the school remains closed and a donation strategy is being attempted to restart the engines, but the future doesn't look too bright for them.

As strategies to apply against such attacks, Malwarebytes recommends measures such as:

authentication through several factors (confirmation, e-mail, pin, phone number...);
installing an antivirus on the computer system;
updating software, to avoid security breaches;
regular back-up of files;
training for employees, regarding the field of IT security.

Out of the blue, for some time Windows 10 saves some images in JFIF format instead of the traditional JPG. This has been most clearly seen for some time with the Whatsapp application. If you try to upload a JFIF image directly to a website, it will not work.

Why is this happening? Most likely due to some Windows 10 update, which thought it was easier to handle a .jfif than a .jpg. It's annoying though.

The picture above should be easy enough for IT and Computer enthusiasts to understand, but we explain what it refers to below:

The change to Whatsapp is more of a change to Windows, which will also affect Whatsapp. To solve the problem, press the Windows key and the R key together and enter the Run command panel. Here you type "regedit" and you will enter the DNA of your system. Here, you need to find the location:

Computer\HKEY_CLASSES_ROOT\MIME\Database\Content Type\image/jpeg

You could even try to go that route with Copy-Paste. Double-click on Extension and change what's there from .jfif to .jpg. The solution should work without requiring a system restart.

Good luck!

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Hacking means many things. From complex cyber attacks and specific software to online bluffs and tricks. Both are equally important if they work. Let's see a top of measures that our company thinks you can put into practice in your company or in your everyday life!

1. INSTALL AN ANTIVIRUS

The first and most relevant tip is to have an antivirus installed on your Laptop, PC or even on your Phone. There are many free options, but you can increase your security considerably with paid software. Such a license for an international name costs you under 200 lei per year, or you can find it in our domestic online stores at prices starting from only 24 lei/year. This will protect your device even when you click on a problematic link, or at least greatly reduce your chance of getting infected from such a link.

2. DO NOT CLICK JUST ANY LINK. ESPECIALLY AT WORK!

Many hackers get into your system by sending email. It's relatively simple: You don't know the e-mail address or the recipient, don't access the e-mail or click on the link in it!

At work it is more difficult to avoid some emails if you have a large volume of correspondence with other people, but for that you need to have a good anti-virus and a good anti-malware. Another trick to find out if a recipient is real, is the email address from which this email is sent. If you receive an email from Altex.ro, but the address is mail@altex.serviciialtex.ro or anything else of this kind, it is clear that the real .ro domain is not sending you this email. Another tip here is not to mix your work computer with your personal stuff and your personal websites (fashion, shopping, gaming, whatever...).

3. USE STRONG PASSWORDS

It is difficult to use complex passwords, but it is not impossible. Do you remember how in the 90s we memorized a lot of phone numbers? So it is possible!

If you have a Hotel and it is called Arica and your e-mail address is receptie@hotelarica.ro, do not put the password hotelarica2022 in this e-mail! For two reasons. First, it is easy to guess. Second, a hacking software can guess any password, but that's in a few hours, or in a few centuries. Seriously! Depending on the complexity of the characters, these softwares react differently. So a password like “eEf6^8#bhd@” would be perfect, but if you want to remember it, choose something like “Cont123Hotel$$”. It's not very hard to remember at all, but it's almost impossible for hackers to crack and definitely impossible to guess.

4. SOCIAL ENGINEERING

Another type of hacking has a more human and personal factor. For example, The Accident Method it's social hacking. Someone calls you, pretends to be someone else, tricks you into giving them money. Analyze well when someone approaches you by e-mail to ask for personal data about you or the company, and never give too personal information over the phone! A bit of instinct of paranoia, would help!

5. UNLICENSED SOFTWARE

Although some software is expensive, installing it without a license can cost you more. Many such programs downloaded from untrusted sources can come bundled with viruses. Some programs are "crafted" not to ask for a license, but to be somehow better-optimized for certain functions, but this unauthorized modification of the software itself can leave holes in security through which a skilled hacker can slip. Windows with a lifetime license for 1 device can cost you under 100 lei. Without a license it will almost certainly be a windows that will give errors, that will not connect properly and that will not be defended by updates to future ingenious methods used by hackers.

6. NO ONLINE SHOPPING FROM NO-NAME SITES

According to the electronic stock exchange Nasdaq, by the year 2040, 95% of shopping is expected to be done online. It's a big risk for those not used to this environment.

There are many offers that are fake on the internet and you can usually tell by the extremely low price. At the bottom of a website, there should be a page called Terms and Conditions. Here you need to find information about the name of the LLC behind the business. Did you find? Do not stop! Also search on Google. See if it appears as a real company and then see some reviews. You can't strictly rely on some reviews, but many confirm the existence of a real sales process. You can say that you only lose 50 lei and you don't care. You will also lose your amount and other amounts on the card and the card itself and your email address and all your identity! Remember the credit by ID mania? credit-cu-buletinul?

7. DON'T KEEP YOUR NFC TURNED ON

We return to the hacking sphere and mention this possibility as well. Many wonder what the world would have been like if Nikola Tesla was rich. He was the first to think of the possibility of wireless energy transfer, and he was not mistaken!

In Romania, this fashion is still not worn much, but it exists. On the bus, in line for beer at the festival...someone can walk around with a portable and modified POS. It can steal money from the card registered in your phone when you have this connection on. Turn it off if you're not at the store! It's more inconvenient to start it every time, but at the same time, you're also locking your car when you're just pulling into the gas station to pay for gas, right? It also turns off bluetooth and turns off mobile data, if we're still talking about Efficiency. Mostly because it will keep your phone battery in better working condition.

8. NO WEIRD PLUGINS ON WEBSITES

Turning our face to novice web developers building their own projects, we also mention this. As a rule, customers ask for various website functions that only a programmer can do for a lot of money or that a plugin does for free.

Use plugins as official as possible and recommended-officially by big names. The more reviews the better. If not, they may contain viruses as well, or they may suddenly crash, taking your site down with them. Also, don't forget regular Updates to these plugins!

9. NO YAHOO MAIL

Another classic tip, from 2013 onwards: No Yahoo mail! You don't want yourname@yourdomain.com? Okay! Gmail works too! But not Yahoo! It has been far too affected by hacker attacks, and having a company email on Yahoo is, from our point of view, a supreme audacity! An interesting tool is the website haveibeenpwned.com. You enter your email address and find out if it's been compromised.

10. USE TWO EMAILS

Here's a revolutionary idea that many of us wish we had known about way back! Are you tired of someone from the company writing to you on e-mail and not finding this message among dozens of received spam? Create two emails!

One should be the "serious" one that you give to family, friends, business partners and solid and credible businesses such as Facebook, Whatsapp, eMag, Altex... The other should be the "scandal" e-mail that you enter it on newly discovered sites, semi-obscure clothing sites (which you should definitely check out), gaming sites, and more. By the way, for Spam you know you can unsubscribe at the bottom of such emails, right? Or, maybe you like to be informed about offers day by day. Everyone with their own style! The idea is not to be disturbed without your consent!

These are "in short" some security and safety tips online, but also offline. Write us on our Facebook page if you also apply these tips in your everyday life!

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In the last two years, Romania has faced an increased volume of cyber attacks. They reveal security breaches in various websites and put at risk the personal data of users related to these websites.

Imagine you have a Yahoo email account. Imagine that hackers break into the Yahoo site and steal the data containing the user and password of the account. You don't actually have to imagine, because this actually happened at the end of 2013! If you haven't changed your password in a while, you should!

What happens after that? Well, many scenarios. One of them is selling these packages of information on the Dark Web, i.e. the black market of hackers, where you can find account details and passwords, information about debit and credit cards or how to steal them, hacking manuals, drugs and much more . Then you get an email from someone who "greets" you with your own personal password and tricks you into thinking that they have nude pictures of you or that you've accessed compromising sites and that they can tell all your friends about it . In fact, that's just a hacker playing a bluff based on only one part of the truth, namely your password that you actually used on that email. And maybe on other websites too! You really need to change it!

This happened not because of your fault but because of a security breach on a website. A major one indeed! So, would your humble hotel or small online business be more special? All of them can be attacked by hackers. But... you can defend yourself very well against these attacks.

CYBER SECURITY GUIDE

The National Directorate of Cyber Security in Romania published a cyber security guide on their website on May 1, 2022 dnsc.ro.

It is a very interesting guide and at the same time a very real one as to the need for measures to be adopted to secure our website or even our personal phone. We receive advice from the simplest (don't click on any link, keep website plugins updated, use two-factor authentication...), to the most complex (installing a firewall, encrypting data, using VPN...).

All are good tips, and many are easy to apply right from the start of an online project. Even when we use a personal phone or laptop we need to know what to activate and what not. Also, folks, at least use an antivirus! You can find the rest of the tips in the above-mentioned guide!

Every year we discover new changes in the big platforms. Many change substantially, while others merely update their performance requirements. We must always be...informed.

WEBSITE

It helps a lot to have a Facebook of your small or large business, but you also need to think seriously about a website that defines your business. It also defines it for you in front of Google, and then Google will know how to present it to potential customers. For example, when a potential customer searches on Google for something like "constanta used tires", your company may be the first relevant search engine. By the way, the first relevant result in Google for this search is a website made by us, Binario.

CHOOSE A GOOD NAME FOR YOUR DOMAIN

You can leave this to marketers, but the business is yours and only you will know what represents you best. If you have a tailor shop, it helps a lot to call yourself "croitorieconstanta.ro" (again, another website made by us), and that might get you on the first page of Google quickly when searching for "croitorie constanta", but it is not mandatory to do this. As long as your business is a good and serious one and as long as the website is well structured and correctly made, you can also call yourself "Ac și Ață SRL" and be very successful. So, your domain name must first and foremost be representative of your brand and business, and also be easy to pronounce and easy to understand so that it can be quickly typed into a search bar on a laptop or phone.

CHOOSE THE RIGHT KEY WORDS

Those who will build your website will also implement some defining keywords. Here you can also help a lot. A short keyword can be ok, an elaborate keyword can contain two or three word phrases that get decent search volume, a complex keyword can be made up of long, more specific phrases.

That is, if you sell construction materials in Iasi, you could opt for the "construction materials iasi" set, but if you have a lot of competition, you might get lost among the results. You can sell cheap fence netting so you can use exactly that in the keywords: "cheap fence netting iasi". More complex, more specific, helps a lot! By consulting with the team at the online marketing agency, you will find the right mix, and they will further know where and how to implement this data.

FIND OUT WHAT THE COMPETITION IS DOING

Taken from Economics textbooks is this advice: find out what your competition is doing. How do they – the others – promote themselves? In what environments and how? What do they do differently and what do they do similarly? A little analysis goes a long way. BUT, if you want to open a small shawormerie and you want your Marketing Agency to turn you into McDonald's overnight, and that too with a tiny budget, then... we still have a few lessons to go through on Business, Marketing, Online Environment and Promotional Techniques ! Success in Online is translated by the company's work in Offline + a consistent online promotion budget for increased results.

These are only a small part of the tips to be visible in Google, but this small part matters a lot. Stay tuned to our blog for future tips and ideas!

SEO optimization (Search Engine Optimization) of a website means detailed work behind it. It starts from a basic knowledge of IT, a basic knowledge of the Internet and ends every time with Statistics or analytical data (Analytics). Or...so it should.

SEO and Google relevance

I want to be on the first page of Google! Sound familiar? It's probably your first thought when it comes to benefiting from a website and it's what we hear very often in our field, but for that, we have to "bribe" Google well and the top, not necessarily financially. As a rule, technically sound optimization and content relevance gets us right on the first page. Even we take our projects to the front page very casually sometimes (and with a lot of work and experience behind it, understand that too) or with a limitation of some keywords in a market full of strong competition on the same niche. The idea is that SEO means putting the right people at the helm to describe yourself to the Internet as well as possible.

Analytics

In the Faculty, Economics professors teach students that any work must have...a result. Now, you can't really brag about doing good SEO without proving its effectiveness, can you? Well, many go exactly on this premise, but the serious ones work together with the promoted company to "tell" it as well as possible to the world on the Internet and to bring to its door a real number of people who interact by calling, buying online or visiting in physical location. Many of these interactions are carefully monitored and always modified/optimized by SEO specialists through tools such as Google Analytics, Facebook tools or the website's own tools.

The purpose of SEO and the purpose of analytics is always the same: to sell. So when you see that the sales are coming to you from the online directions of your new presence there, you will realize that you are in the hands of specialists!

The last few years have seen a lot of changes in the online world, but - as the story goes - some things never change. We have many search engines in this world, but only Google is relevant to the social diversity found in the world. As a result, we're left with that age-old question: What does Google like best?

Relevance

The most important aspect that Google is looking for to help you in the end is Relevance. A website needs to be relevant for a reader or a possible customer. Google wants to be efficient in what it does, so it wants to give people a quick and "on target" result through a search. That generates interest, that generates revenue, that's what Google likes. So your website must be Relevant. That mostly means a generous description of the featured product or service, original and non-duplicated content just for the sake of filling the pages. In short, this aspect is very important for your presence in Google.

Links

Links from your website have another relevance. Everything is interconnected these days, so if there is a physical location, you need to create it on Google and add it to the website if necessary. If you have social media pages with your business, link to them, as Google sees them well through its tools and those of its partners. Do you have a whatsapp number? Even Facebook asks you for it! Add it! Links build a complete picture of your company.

Technical situation

Last but not least, make sure you have a good technical condition of your website. Many websites that had a good position in Google remain behind today because they are not... taken care of. A website is a living organism, which must be constantly monitored. A simple mistake like SSL (security) can sabotage your good position in Google.v

So let's make Google or Bing or others happy and plan our future online project well!

Vrei să crești vizibilitatea afacerii tale? Un site poate să-ți crească rapid numărul de clienți. Dacă este și site construit modern, poate da lovitura foarte repede! Noi îți construim acel drum cel bun, însă restul…depinde de tine! Nu te îngrijora însă, căci noi îți suntem mereu aproape la nevoie!

Presentation

The first and one of the most important marketing tools for any company, regardless of its size, is the company presentation. Flyers, leaflets, brochures, social media pages or websites are part of a marketing package that brings awareness to the company and attracts customers. In order for these elements to achieve their intended purpose, it is necessary for the image that the company transmits to be as close as possible to the real one, and the quality of the presentation texts, product photos as well as the distribution support to be of a quality better. It can be observed in practice that many times companies prefer to use presentation texts designed by employees with no marketing experience and to use low quality photos, which generates a poor overall image in the market.

Most of the time, this extremely important element is left to an employee or is done by the manager himself, which is the reason why in many cases the presentation is an emotional one, which loses sight of important aspects and overestimates others.

Identity

The first and one of the most important marketing tools for any company, regardless of its size, is the creation of its own presentation. Whether we are talking about printed materials (maps, brochures, flyers) or online marketing tools, the quality of the elements that make up the company's presentation is particularly important. Presentation texts, photos (products, services, works, equipment, offices), visual identity elements (logo, colors, fonts) are mostly non-existent in small and medium-sized companies or of very poor quality, a fact that it greatly lowers the trust level of potential customers.

Presentation website of the company

Leave it to the experts, that's the saying. The first step is to get noticed online. Many customers ask which is the website where they can find your product or service. Without it, you lose an advance. So choose the creation of a website with a team of professionals, who know how to implement not only a technical part, IT and SEO, but also a personal part of your business and your passion. All combined creates Relevance and relevance brings the greatest success!

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