SEO optimization (Search Engine Optimization) of a website means detailed work behind it. It starts from a basic knowledge of IT, a basic knowledge of the Internet and ends every time with Statistics or analytical data (Analytics). Or...so it should.

SEO and Google relevance

I want to be on the first page of Google! Sound familiar? It's probably your first thought when it comes to benefiting from a website and it's what we hear very often in our field, but for that, we have to "bribe" Google well and the top, not necessarily financially. As a rule, technically sound optimization and content relevance gets us right on the first page. Even we take our projects to the front page very casually sometimes (and with a lot of work and experience behind it, understand that too) or with a limitation of some keywords in a market full of strong competition on the same niche. The idea is that SEO means putting the right people at the helm to describe yourself to the Internet as well as possible.

Analytics

In the Faculty, Economics professors teach students that any work must have...a result. Now, you can't really brag about doing good SEO without proving its effectiveness, can you? Well, many go exactly on this premise, but the serious ones work together with the promoted company to "tell" it as well as possible to the world on the Internet and to bring to its door a real number of people who interact by calling, buying online or visiting in physical location. Many of these interactions are carefully monitored and always modified/optimized by SEO specialists through tools such as Google Analytics, Facebook tools or the website's own tools.

The purpose of SEO and the purpose of analytics is always the same: to sell. So when you see that the sales are coming to you from the online directions of your new presence there, you will realize that you are in the hands of specialists!