Every year we discover new changes in the big platforms. Many change substantially, while others merely update their performance requirements. We must always be...informed.

WEBSITE

It helps a lot to have a Facebook of your small or large business, but you also need to think seriously about a website that defines your business. It also defines it for you in front of Google, and then Google will know how to present it to potential customers. For example, when a potential customer searches on Google for something like "constanta used tires", your company may be the first relevant search engine. By the way, the first relevant result in Google for this search is a website made by us, Binario.

CHOOSE A GOOD NAME FOR YOUR DOMAIN

You can leave this to marketers, but the business is yours and only you will know what represents you best. If you have a tailor shop, it helps a lot to call yourself "croitorieconstanta.ro" (again, another website made by us), and that might get you on the first page of Google quickly when searching for "croitorie constanta", but it is not mandatory to do this. As long as your business is a good and serious one and as long as the website is well structured and correctly made, you can also call yourself "Ac și Ață SRL" and be very successful. So, your domain name must first and foremost be representative of your brand and business, and also be easy to pronounce and easy to understand so that it can be quickly typed into a search bar on a laptop or phone.

CHOOSE THE RIGHT KEY WORDS

Those who will build your website will also implement some defining keywords. Here you can also help a lot. A short keyword can be ok, an elaborate keyword can contain two or three word phrases that get decent search volume, a complex keyword can be made up of long, more specific phrases.

That is, if you sell construction materials in Iasi, you could opt for the "construction materials iasi" set, but if you have a lot of competition, you might get lost among the results. You can sell cheap fence netting so you can use exactly that in the keywords: "cheap fence netting iasi". More complex, more specific, helps a lot! By consulting with the team at the online marketing agency, you will find the right mix, and they will further know where and how to implement this data.

FIND OUT WHAT THE COMPETITION IS DOING

Taken from Economics textbooks is this advice: find out what your competition is doing. How do they – the others – promote themselves? In what environments and how? What do they do differently and what do they do similarly? A little analysis goes a long way. BUT, if you want to open a small shawormerie and you want your Marketing Agency to turn you into McDonald's overnight, and that too with a tiny budget, then... we still have a few lessons to go through on Business, Marketing, Online Environment and Promotional Techniques ! Success in Online is translated by the company's work in Offline + a consistent online promotion budget for increased results.

These are only a small part of the tips to be visible in Google, but this small part matters a lot. Stay tuned to our blog for future tips and ideas!